--- title: "Discovery & design — Sping" source: "https://sping.nl/en/services/design/" --- Services · Discovery & design # Build the right thing — clear before we start Before we build big, we get sharp together on what should be built and for whom. Research, concept and functional design that de-risk a build — not a standalone design agency, but a fixed part of building. [Plan a discovery conversation ](https://sping.nl/en/contact/)[See our work](https://sping.nl/en/cases/?expertise=design) ![Sping - discovery and design team at work](https://sping.nl/_astro/hero-design.EU1AktH_.jpg) ## How we approach discovery & design We research and design powerful tools for real people — always aimed at the build that follows. * ### Real problem before pretty screen A design starts with the people who will use it — their behaviour, context and frustrations — not with the style guide. * ### Validate before we build big Sprints, prototypes and user tests stop you from spending months building something nobody actually needed. * ### Behaviour beats opinion We'd rather look once at real use than ten times at a dashboard. Research delivers the decisions, not loose data. * ### Part of the build, not separate We work in the same teams as the developers, so every insight lands in working software — not in a report nobody reads. ## What we do Research and design methods we use — alone or combined. Which fits depends on the stage and the question, but the goal is always the build that follows. [Design SprintsFrom question to tested concept in a week. Working examples instead of debates — and clarity on direction.Read more ](https://sping.nl/en/services/design/design-sprints/)[UX/UI DesignInterfaces that work without explanation, with attention to legibility, rhythm and feedback at the right moments.Read more ](https://sping.nl/en/services/design/uxui-design/)[Service DesignDesigning the entire customer journey — digital, human and operational. For services where systems and people intersect.Read more ](https://sping.nl/en/services/design/service-design/)[Concept & IdeationFrom strategy to first direction. What kind of product should this become — and for whom?Read more ](https://sping.nl/en/services/design/concept-design/)[PrototypingTangible versions to test, demonstrate and calibrate with stakeholders. Indispensable for complex problems.Read more ](https://sping.nl/en/services/design/prototyping/)[Design SystemsComponents, tokens and guidelines, structured so multiple teams can keep building quickly and consistently.Read more ](https://sping.nl/en/services/design/design-systems/)[Desk ResearchThorough secondary research that surfaces market trends, competitor strategies and user insights as the foundation for smarter software decisions.Read more ](https://sping.nl/en/services/design/desk-research/)[Expert ReviewsIn-depth technical and functional assessments that surface hidden bottlenecks and produce concrete, prioritised improvements.Read more ](https://sping.nl/en/services/design/expert-reviews/)[Ideation WorkshopsUnlock your team's creative potential — sessions where diverse expertise comes together into fresh, useful ideas.Read more ](https://sping.nl/en/services/design/ideation-workshops/)[Future Scenario ThinkingA strategic method for exploring multiple futures and building an adaptive strategy that holds up whichever path becomes reality.Read more ](https://sping.nl/en/services/design/future-scenario-thinking/)[Journey MappingVisualise the complete customer journey and pinpoint exactly where users get stuck, drop off or become genuinely enthusiastic.Read more ](https://sping.nl/en/services/design/journey-mapping/)[ObservationWatch users in their natural environment and uncover behavioural patterns and pain points that surveys and interviews miss entirely.Read more ](https://sping.nl/en/services/design/observation/)[Strategy & InnovationBuild a durable digital strategy that aligns with organisational goals, customer needs and the shifts that are already on the horizon.Read more ](https://sping.nl/en/services/design/strategy-innovation/)[Usability TestsTest software with real users and gather quantitative and qualitative insights to make targeted improvements to the user experience.Read more ](https://sping.nl/en/services/design/usability-tests/)[User InterviewsOne-on-one conversations with users that reveal what they actually need — before you start building.Read more ](https://sping.nl/en/services/design/user-interviews/) ## How we collaborate No design agency behind glass. We work close to your people, treat users as partners in the process, and keep developers in the same room. That keeps the feedback loop short and the result realistic. We deliver as we go, instead of only at the end. So you can steer before things lock in, and everyone knows where they stand. ![Design work in the Digital Lab](https://sping.nl/_astro/jan-gerard-snip.DfdZnfoE.jpeg) ## Got a design problem to share? New proposition, stuck product, or a design system that needs a rethink — we'd love to look at it. A good conversation is enough to get started. [Get in touch ](https://sping.nl/en/contact/)[See cases](https://sping.nl/en/cases/?expertise=design)